Sustainability 

We are committed to placing sustainability at the heart of what we buy and sell.

We responsibly source the best men’s denim and clothing from European brands that use sustainable denim and fabrics, which use less water and exert less waste in their manufacture, making these garments better for the environment.

We work with the brands that provide transparency and traceability in their supply chain, who are committed to providing a living wage for their workers. 

Our goal is to bring you the best ethical and sustainable clothing for men in Ireland, without compromising on fashion, quality, wearability, or affordability.

You will find 100% GOTS certified, sustainable, environmentally friendly, recycled, organic, vegan and responsibly sourced men’s jeans, t-shirts, shirts, sweatshirts and clothing at our store in Dublin, Ireland.  

We do not compromise between fashion and sustainability. 

Genius Clothing and Footwear is the best men’s denim, clothing and footwear store in Dublin. We are an Independent Irish family run business since 1985. 

We work closely with the following brands that are 100% sustainable to bring you the best of each season’s collection for the Irish market:

This is a visionary family-owned company created in 1969. The philosophy of Knowledge Cotton Apparel is based on three guiding principles: gain knowledge, take action and show respect.  

Gain knowledge
We are constantly looking for new ways to minimize our impact on the environment. We are curious and always on the lookout for new innovations. In this we never settle. We always seek to move forward – to expand our knowledge in order to make change.

Take action
Words may inspire action, but only action creates change. Therefore, we always seek to change conventions and embrace change. We use the knowledge that we gain every single day to actively change our business and industry.

Show respect
Our set of values are based on respect for the planet and its citizens. We aim to use both human and natural resources in the most responsible way we can. We regard it as our greater mission to make sure our planet is in the best condition possible when we pass it on to future generations.

Rethinking Fashion: our vision is to bring respect, trust and transparency back into the fashion industry. We believe in working harmonious to create a brand that values transparency and reflects its values in the whole production line.

Armedangels mission is to have the most sustainable wardrobe on the planet. They believe in circularity (recycling and reusing clothing), climate action, social responsibility and sustainable production. 

A-dam produce playful underwear that uses friendly fabrics, excellent labour conditions and clean production methods. 

Durability is crucial to all their apparel. It’s why they are always working on how every little thing can be done a whole lot better, such as using yarn-dyed fabric or applying the flattest stitches to their underwear.

They are constantly innovating, creating and improving. “Whatever we create, it should show character, in the way it’s made and in the way it looks and feels”.