Replay Jeans have it all: Superior Sustainability, Super Stretch and Affordability.

Are you tired of feeling restricted in your jeans?  Can you bend down to pick up your car keys or even do a squat? Italian denim brand Replay has solved that problem by creating the most flexible and sustainable premium denim that you can buy at an affordable price.  

Replay was among the first in fashion to introduce sustainability in denim and they continue to set new sustainability standards for the rest of the industry.  Their latest denim innovation Replay Hyperflex+ offers complete freedom of movement with enhanced 100% elasticity, super recovery, and superior comfort.  This bestselling denim has been transformed with a sustainable upgrade - made with organic cotton, recycled fabric and recycled PET bottles – all the while ensuring they maintain the original’s 360-stretch fit. Hyperflex technology combines polyester, Lycra and cotton, but due to the amount of elasticity in these jeans, they will not lose their shape or stretch out. This allows you comfort and the freedom to move freely without the worry of being restrained by rigid denim.

And it gets even better.  Though the technology and research has cost the brand, it won’t cost Replay’s sustainable-minded customers—Hyperflex Bio is now on sale at the same price as the originals. 

The entire range is certified according to worldwide sustainability criteria, starting from lower water consumption, no use of hazardous chemicals, pesticides or OGM seeds, as well as fair trade and wider criteria such as product safety and workers health in production cycle.

Reply CEO Matteo Sinigaglia says it beautifully: “You can do a better product, of great quality, while having respect of our planet.” 

Visit Genius for the largest range of men’s Replay sustainable jeans in Ireland.