|Since the major US manufacturers moved production to China, Japan has replaced America as the producer of the best quality denim on the market. Of all the Japanese manufacturers, Edwin have led the way. Their famous Rainbow Selvage denim has been in production since the 60s. They invented stonewashed jeans in the 80s, but they are constantly innovating, introducing new washes and fabrics.|
|At Genius you will find the best selection of Edwin jeans in Ireland. We are big fans of their unwashed selvage denim. Over time this type of denim takes on some really nice wear patterns, making each pair unique.|
|We love Edwin selvage denim because each pair develops their own personal character. It takes time and dedication though – this pair (from brand new on the left) were worn every day for seven months and never washed! pic: www.rawrdenim.com|
|Edwin ED-47Rainbow Selvage
The ED-47 are based on a classic straight cut from 1947 using Edwin’s signature 13.7oz Rainbow Selvage unwashed indigo denim. They feature a rainbow edge and look great rolled up.
|Edwin ED-55Rainbow Selvage
The ED-55 is one of our most popular styles, made from 12.8oz ‘63 Rainbow Selvage Denim. They are a relaxed tapered cut, comfortable up top with narrow ends. They feature rainbow edge trim on the coin pocket as well.
|Edwin NashvilleRed Selvage
The Nashville is one of Edwin’s classic styles. Nashvilles offer a more relaxed Comfort fit, straight cut from 14oz Red Selvage unwashed denim. They feature a red edge and feature a longer leg length designed to be turned up.
Selvage not for you? Don’t worry, we have the best range of Edwin jeans available. With Edwin’s selection of innovative treatments and washes, you are spoiled for choice. Call in to our Powerscourt store and one of our team will be happy to help you to find the perfect pair of jeans.