PME Has Landed at Genius!

pme jeans lookbook @ genius.ie

We’re so excited about our new and exclusive brand – PME Legend – we just had to throw together a quick look for you. PME is one of the biggest selling fashion brands in northern Europe, and is now available at Genius! PME Legend and Genius should be a perfect match. They specialize in cool

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5 Key Items for your Spring Look

schott-major- genius lookbook

We don’t want to tempt fate or anything, but we felt the time was right to put together our first look for the Spring / Summer Season. It wasn’t easy to choose between the new Schott jackets that have just come in. In the end we went for this Schott Major Field jacket. It looks

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Footy Fashion

Genius get the look

Thanks to our interest in all manner of human sporting endeavour, we feel we are fully justified in spending the entire day and night in our favourite hostelry, exchanging informed, insightful commentary with like minded individuals. This week we help you look good when you are down the pub watching the game with the lads

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Mission: Bomber Jacket

genius-schott-sage-bomber

This week we are featuring the bomber jacket – a key look for this spring/summer season. Originally designed in the late 1940s for military pilots as a essential bit of kit, the bomber jacket has fully crossed over to popular fashion. Its influence is visible any time you walk down the street, from full military

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Christmas Party Blazer

blazers @ genius.ie

Here at Genius we believe that any time of year is a good opportunity to sport your favourite blazer, but none more so than the festive season! Just because you have to dress up doesn’t mean you can’t dress to impress. We don’t believe all blazers should be blue, so don’t be afraid to show

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Boot em Up!

boots @ genius.ie

“Boots baby, it’s all about the boots…” As you know, despite being an equal opportunity purveyor of all things foot related, we a have a particular fetish for boots. As A.A Milne (Winnie-the-Poo!) put it: “When you see someone putting on his Big Boots, you can be pretty sure that… an Adventure is going to

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Urban Leather Look

leather jackets @ genius.ie

What to wear this time of year? Is it cold enough for that Parka? I know it’s too cold for that summer jacket I’ve been wearing for the last few months. These are just some of the burning questions guys are asking themselves (and us) when they come in to the store. Our answer? Leather. It keeps

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We’ve Got You Covered This Autumn!

Look Book @ Genius

Allo Sailor! We’ve put together another on-trend look for the autumn winter season. This time we’ve gone with a classic Pea Coat with a modern twist. The Schott Cyclone 2 from Schott is made from 100% Wool and it is fully lined. For when it gets really cold, it features a removable warm inner collar

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